Client:
Philips
Date:
2021
Role:
Film Director, Creative
Channels:
Social, TVC
Problem
Philips headphone lineup needed differentiation in a crowded market. Generic tech specs don't help customers choose. People needed to see themselves in the product, not just hear about frequency response.
Truth
Architects and dancers don't hear the world the same way. The right headphones match how you live and work, not just what features list well on paper.
Idea
Lifestyle-driven films paired specific Philips headphones with distinct personalities and professions. Each character revealed how different people need different sound for their worlds. Product features became human stories.