Client:
OPPO
Date:
2024
Role:
Film Director, Creative
Channels:
Social
Problem
OPPO Reno Pro 12 launched with genuine tech innovations, but specs don't sell phones. The global launch needed to make technical breakthroughs feel exciting and accessible, not confusing or boring.
Truth
People don't care about megapixels and processor speeds. They care about what the tech actually does for them. Tech specs need translation, not just presentation.
Idea
A series of snappy explainer films demystified the Reno Pro 12's innovations through visual storytelling. Short enough to keep attention spans engaged, long enough to actually explain what makes the tech matter.