Client:
Date:
2021
Role:
Film Director, Creative
Channels:
Social
Problem
Training schemes don't have a cool reputation. Mail needed to attract young talent to their program but traditional recruitment marketing feels corporate and uninspiring. Job training ads typically look like job training ads.
Truth
Young talent responds to culture and aesthetics, not corporate messaging. If your recruitment content doesn't look like what they already watch and share, they won't engage with it.
Idea
A visually experimental commercial with VHS vibes, playful overlays, and smooth match-cuts. A fluid celebration of motion proving even job training can look effortlessly cool. Style as recruitment strategy.