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Women's Sports Stories

ClientOwn project
Year2026
RoleCreator, Writer, Director
ChannelsInstagram, TikTok
TypeOwn project
Women's Sports Stories: campaign visual

Women athletes were always there. The attention wasn't. So I give them a spotlight of my own.

An ongoing series on Instagram and TikTok that I research, write, film, edit and design myself. As a documentary filmmaker I've filmed a lot of athletes, mostly by accident, and their stories stayed with me. Every post comes with receipts: sourced history, explainers and on-the-ground series, in one visual style. The trailer reached 41,000 views.

01Problem

For thirty years women's sport got about 5% of sports coverage.

It's around 15% now, still nowhere near half. Most people can't name the players, and the history behind them is even less known.

02Truth

Women athletes were always there.

The attention to what they were doing wasn't. People don't need convincing to care about these stories. They just need to hear them.

03Idea

A one-person channel that tells those stories with receipts, in two formats.

Short documentary reels about what's happening now, and the Women's Sports Pioneers: collectible cards for the women history forgot.

Part 1 · Social6 reels · @anvorotnikova ↗
The trailer

Why women athletes deserve a spotlight, and why I'm making one. 41K views.

Lionesses

From 400 spectators in 1972, after a 50-year ban, to 62,306 at a Lionesses qualifier.

Advertising

Why brands still call campaigns with women athletes “risky”, and the work that proved them wrong.

Crossbar

A two-hour train ride to watch football at the UK's first bar dedicated to women's sport.

Referees

It's World Cup season, and the story isn't a player: the women refereeing the men's tournament.

Korea · Part 1

Korea won 3 golds at this year's Winter Olympics. All of them by women. Part 1 of a 5-part series filmed in Korea.

Part 2 · Women's Sports PioneersDrag or swipe

Collectible cards for women athletes who never got the recognition they earned. One card per pioneer, with a hook, three numbers and an archive photo, and every fact checked against its source.

Women's Sports Pioneers card No. 001: Alice Milliat. The IOC said no. So she built her own Olympics.
Women's Sports Pioneers card No. 002: Lily Parr. The FA banned women's football. She kept playing for 30 years.
Women's Sports Pioneers card No. 003: Lottie Dod. Too young for Wimbledon? She won it at 15.
Women's Sports Pioneers card No. 004: Rose Reilly. Scotland banned her for life. So she won 8 titles in Italy.
Women's Sports Pioneers card No. 005: Madge Syers. No rule kept women out. So she entered the men's Worlds.
Women's Sports Pioneers card No. 006: Beryl Burton. The men's record: 276.52 miles. She rode 277.25.
Women's Sports Pioneers card No. 007: Lella Lombardi. No woman had ever scored in F1. Then she did.
Women's Sports Pioneers card No. 008: Fanny Blankers-Koen. Critics said she was too old. She won four Olympic golds.
Women's Sports Pioneers card No. 009: Nettie Honeyball. Men saw women as ornamental. So she started a football club.
Women's Sports Pioneers card No. 010: Emma Clarke. Women's football was brand new. She was on the wing from day one.
Women's Sports Pioneers card No. 011: Junko Tabei. An avalanche buried her. 12 days later, she summited.
11 cards
No. 001Alice MilliatAthletics · France · 1884–1957

The IOC said no. So she built her own Olympics.