ClientMail
Year2021
RoleFilm Director, Creative
ChannelsSocial
TypeCommissioned campaign
A recruitment film with VHS texture and match-cuts that makes job training look cool.
01Problem
Training schemes don't have a cool reputation.
Mail needed to attract young talent to their programme but traditional recruitment marketing feels corporate and uninspiring. Job training ads typically look like job training ads.
02Truth
Young talent responds to culture and aesthetics, not corporate messaging.
If your recruitment content doesn't look like what they already watch and share, they won't engage with it.
03Idea
A visually experimental commercial with VHS vibes, playful overlays, and smooth match-cuts.
A fluid celebration of motion proving even job training can look effortlessly cool. Style as recruitment strategy.
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